Head of Gym Floor Experience, DW Fitness First

Tim is responsible for design and delivery of all DW Fitness First’s fitness programmes, whilst also training all staff to ensure that they stay one step ahead of the curve when it comes to the gym floor experience. After graduating with a sports science degree in 2001, he started out as a personal trainer at his local Fitness First.  After quickly progressing to fitness manager and general manager, he then moved on to multisite roles within sales and PT management.  He has a huge passion for making sure interaction and experience is at the forefront of every member and guest journey within DW Fitness First.

To contact Tim please email Dw@thisismission.com



Head of Fitness Equipment and Innovation, DW Fitness First

David’s 30 years of experience in the health and fitness industry began in the military’s physical education sector. After leaving the military he became a National Account Manager for Technogym, where he stayed for four years. David joined DW Fitness First in June 2014, starting as an equipment manager for the UK. His focus is on innovation and he’s passionate about determining what gyms are missing and looking at how DW Fitness First can bring a new vision alive. He stays abreast of all new products and services in the global marketplace, and when he thinks one is appropriate for DW Fitness First, he’s responsible from bringing it from design brief to realisation.

To contact David please email Dw@thisismission.com



Group Exercise Product Manager, DW Fitness First

Once a professional dancer, Natalie is now responsible for overseeing DW Fitness First’s class offering. Using her eight years’ experience working in gym, from front of house to managing events and teaching her own classes, she’s responsible for developing and innovating the company’s group exercise products. Natalie works with external third parties and simultaneously develops DW Fitness First’s own Signature Fitness Products whilst ensuring that the overall class offering is of an exceptionally high standard, well timetabled and tailored to local member demographics and tastes.

To contact Natalie please email Dw@thisismission.com