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Welcome to DW Fitness First

We are delighted to announce the merger of DW Sports, DW Fitness and Fitness First to create DW Fitness First.

The combined business, consisting of 90 retail stores and over 120 gyms, is uniquely placed to provide serious athletes to those just looking to move a bit more, the products, the environment and the encouragement people need to be all kinds of active.


Rise to the challenge


Find your

Local Club


State of the art technology in all of our gyms, keeping you at the top of your game


Black Friday Mega Deals

Find this year's lowest prices from the biggest brands in the game!

Buy your kit


A wide choice of classes that are a great complement to any training programme

Fitness Classes
Such a friendly place to train.... all abilities welcome. Great variation of classes to suit all. Instructors and staff know what they are doing and always willing to assist. Wouldn't train anywhere else. Thanks guys and gals for doing a great job!
Sarah, Poole